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Executive Approach

Portfolio

National Instruments

  • Strategy: Multi-year strategic business case, financial model for revenue growth, global marketing plan
  • Technology: Enterprise Architecture, Content Management System CMS Modernization, Enterprise Data Model
  • Operations: Organizational Design, Organizational Integration, Global Planning & Analysis
  • Channels: Web, Mobile Smart Phone, Tablet, Events, Partners

Electronic Arts

  • Strategy: IT Financial Management consolidation & modernization OpEx/CapEx, OCOR, COGS, Reclass
  • Technology: Enterprise Architecture for $4B global technology company, PMO for all projects
  • Operations: Resource Management, Vendor Management, Purchasing, Asset Management, Performance Management, Opened new facility, Recruiting & Onboarding, Organization Design
  • Business Development: Establish Strategic channel partner relationship to grow mutual revenue
  • Channels: Web, Mobile Smart Phone, Tablet, Console, Retail, Partners

ADP

  • Strategy: Grow Revenue & Flatten Costs to make company profitable, Financial Business Case
  • Technology: Replace entire fragmented technology with unified Enterprise Architecture, Establish Methodology & Tools, Build consensus with Executive Team, Train Software Engineering, Testing, Design, Analysts & IT staff, J2EE
  • Operations: Resource Management, Vendor Management, Accounts Receivable, Order Management, Fulfillment, Call Center

Visa

  • Technology: Operating System port from Windows to Unix, Integration with Merchant Storefronts, C C++ JavaScript, HTML, Oracle

Texas Department of Assistive and Rehabilitative Services

  • Technology: Assess & recommend software technology platform between .NET DotNet and J2EE Java
  • Operations: Assess & make business case for staffing, training, and planning for existing resources

Dell

  • Strategy: Consolidate global ad agencies, Analyze & Plan cost media cost reduction
  • Technology: Establish internal & cloud platform solutions for creative, media mix modeling analytics
  • Operations: Establish global media spend benchmarking & measurement for revenue growth & savings

Konami

  • Technology: Designed & developed web gamification solution integrating exiting brand to grow awareness, MySQL Flash ActionScript HTML AJAX

Confidential Client (Web & Mobile)

  • Market: Social Mobile iPhone App for local neighborhoods
  • Strategy: Align startup company goals in Social Local space with priory first to market features
  • Technology: Requirements, technical & UI design, iPhone & Web development for mobile App and web business, Facebook integration, Objective-C Python, Grappelli, MySQL, Linux, Hosting

Confidential Client (Web & Mobile)

  • Market: Mobile promotion coupon App for local automotive industry
  • Strategy: Align startup company goals and go-to-market marketing plan to first features
  • Technology: Requirements, technical & UI design, iPhone & Web development for mobile App and web business, Objective-C Python, Grappelli, MySQL, Linux, Hosting

Confidential Client (Web & Mobile)

  • Market: Global manufacturer with E-Commerce retail business
  • Strategy: Market Sizing, Annual Marketing Plan, Operational Assessment & Roadmap for revenue growth, Established record orders & revenue on Black Friday through Cyber Monday with 50% less Ad Spend
  • Technology: Enterprise Architecture, repair affiliate financial software, redesign E-Commerce platform, PHP Magento MySQL Linux LAMP, Integration into Amazon
  • Operations: Establish methodology and train staff on Agile process, tools & responsibilities

Confidential Client (Web & Mobile)

  • Technology: Assessed massive content management & E-Commerce site, documented all requirements, project plan, DotNetNuke .NET MS SQLServer, integrated into Financial system & CRM systems.
  • UI / UX: Created UI Mockups, UI Prototypes, simplified navigation, deep linking, templates for web & mobile